Providing a great experience to visitors to public spaces is something we know that Disney gets for its parks. It’s also essential to the hotel business. Even museums and other cultural institutions are focused today on being responsive to visitor needs – to providing great customer service. They do this because the visitor experience is essential to generating repeat visits and building brand loyalty. At not-for-profit institutions treating visitors well is also part of their development strategy – happy visitors are more likely to become future donors.
In the world of public space management we don’t talk much about the visitor experience – but we should. Most public spaces are operated by government agencies, and the incentive systems of government bureaucracies are oriented towards different goals – minimizing costs, preventing graft and corruption, minimizing risk and avoiding political problems (analogous in some ways to good consumer relations, but not exactly the same thing). Those goals can often be in conflict with providing park visitors with a positive time. Perhaps those of us in downtown revitalization and public space management ought to think a little more about how the individual visitor is treated in our spaces. Continue reading