Tag Archives: main street

When the Signs Suck

pizza_dunkin_tads

Perhaps the most egregious awnings on 34th Street. Maybe the bottom one has some utility — but the other two?

Recently, I gave a tour of downtown Jamaica to a major retail developer. It was his initial close look at the downtown while walking. We met in a restaurant, and when we walked out on the sidewalk, the first words out of his mouth were, “The streets looks awful. The signs are terrible.” Nothing is more of an obstacle to downtown revitalization then poor storefront presentation – and nothing is more difficult to fix. Nope, not even street vending is as hard as trying to improve as retail signs, storefronts and the merchandising visible from the street.

Malls are able to have high quality signs and retail presentation because of their unitary ownership. Leases give mall owners review rights for retail presentation and have a long list of rules regarding their signs, storefronts and displays – and mall owners tend to enforce those rules. Downtowns have multiple owners, and even more individual retail tenants. There is little incentive for any landlord to enforce the sign provisions in their lease, since the woman next door isn’t enforcing hers and all you really want is your monthly rent check. Why alienate a high rent-paying tenant, who pays every month, over a trivial issue like how his store looks? Continue reading

The Impossible Takes a Little While — Billie Holiday*

dirty-newsracks-225x300

In the 90’s metal and plastic containers distributing newspapers, magazines and ads were scattered all over New York contributing to the sense of chaos and social disorder in public spaces. While newsracks are no longer the issue they once were in most downtowns, the process by which we organized and informally regulated them might be instructive as to how apparently impossible problems can be addressed. It takes a deep knowledge of the regulatory and legal environment, creativity, flexibility and persistence – the last being the most important.

In response to my last post about street vending, the thoughtful and wise downtown observer and consultant, David Milder, sent me a note concluding that improving the street vending problems in New York City is impossible. My response to that was that while improving the vending situation was complex and difficult it was by no means hopeless. If someone were to take on the task, had the capacity to keep at it over a period of years, and some resources to contribute to whatever solution might be worked out – eventually they were likely to be successful. Folks can say no a million times, I wrote David, but you only need them to say yes once. This was certainly the case with all of the streetscape issues we faced at the midtown Manhattan business improvement districts in the 90s. Continue reading

Pissing On Sidewalks

 

granite

Pink Granite

If your organization has unlimited resources and wants to spend tens of millions of dollars on surface treatments, go ahead and make my (and your contractor’s) day! But in my experience just about the least effective, most expensive thing you can spend your public space improvement/downtown revitalization money on is distinctive sidewalks, signature corners, curb cuts, crosswalks and inset plaques. Nobody notices them. Nobody looks down. And this was true even before people’s’ eyeballs became glued to their phones. These fancy capital improvements create unnecessary maintenance issues. For some reason a lot of groups think they haven’t done anything unless they’ve spent tons of money on hardscape. But that’s not what makes space users perceive public places as great. Here’s another example of where programming and maintenance are more important than design and construction. That money is better spent on a fully blown-out horticulture program – which people WILL notice and which DOES improve the perception of public space. Continue reading

Make American Downtowns Great Again

Frankreich, Provence, Aix-en-Provence: Cafes auf dem Cours Mirabeau

Cours Mirabeau, Aix-en-Provence, France

Cutting edge thinking among urbanists and the progressive development community is that American consumers are tired of the covered shopping mall and are seeking a return to the walkable downtown retail experience – or that’s what one hears at the Urban Land Institute and the International Downtown Association (David Milder’s blog analyzing retail trends on medium and small-sized city downtowns is required reading towards this end: http://www.ndavidmilder.com/blog). But, what makes the experience of being on Main Street great? What would make it better? What do we enjoy about being there? What opportunities does this create for aging Downtowns across the country? Continue reading